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Business Leads
Current Featured Article is :
Lead Generation: What Is It worth?
 Author: Sharon Drew Morgen

Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies.

As a result the sales discipline is moving into a new-found call to action for lead generation. If you don't take this opportunity to redefine what sales can be, it will remain just another format for finding a way to get your product pitches heard. It's time to recognize that sales is not a one-off event: it is a process that needs to be mapped out and integrated th...
[ Read Full Article Here ]

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